Esports Skin Betting
2021年7月5日Register here: http://gg.gg/v98yn
The market for gambling on esports remains small compared to other, more established, verticals, but esports gambling nonetheless represents one of the most dynamic verticals within the global gambling industry.
The current paper provides a historical overview of esports betting and skin gambling globally, drawing on the limited research literature available, including academic journals, government publications, conference presentations, and media reports. Topics briefly covered in the review include esports, skins, history of the gambling products. Esports betting at GG.BET. Gaming in general and esports in particular are rapidly gaining worldwide popularity, and more and more people become interested in betting on competitive video games. Since GG.Bet’s inception in 2016, esports betting has been our priority – this allowed us to develop a website with a wide range of games to bet on. Most Popular Esports Titles to Bet On Esports betting sites offer a multitude of titles to choose from. The most popular ones come from FPS (first-person shooter) and MOBA (multiplayer online battle arena) genres. These top esports titles are CSGO, Rainbow Six, LoL, and Dota 2. The Esports betting types are not that different from any other sports betting, with a few small differences in the names of the bets thanks to the diverse terminology. You can still bet on the Match Winner or the Tournament Winner, and the name of the bet is the same as in any other sport.
Learn more about esports betting with our comprehensive guide to the intersection of esports and wagering below.Esports gambling research
Get a stronger grasp on the fundamentals of esports and betting with three unique pieces of research, each focusing on different aspects of the industry:
*Esports And Gambling: Where’s The Action?Esports betting sites
Below are select reviews of major bookmakers that offer esports markets:The basics of esports bettingSkin betting
Skin betting – also referred to as item betting – is more of a genre of gambling products as opposed to a unique product.
Our research suggests that skin betting is far and away the most popular way for esports enthusiasts to bet, but the murky nature of the industry complicates precise analysis of market size – and also raises questions regarding the long-term viability of the industry.What it is
Skin betting is effectively identical to “traditional” gambling (e.g., the type that happens in a Vegas resort or at an online casino like Bet365), save one key difference: instead of betting using cash, players bet using in-game items from Counter-Strike: Global Offensive (CS:GO) and Defense of the Ancients 2 (Dota 2).
The in-game items are generally items that can be used to change the appearance of your game character or items, hence the term “skins.”
Following that swap – skins as the underlying currency instead of cash – skin betting is broadly indistinguishable from traditional gambling. Players bet skins on things like:
*Esports matches
*Coin flip games
*Lotteries
*Casino games like blackjack and rouletteHow big is it?
There is low visibility into the skin betting vertical. Very few, if any, publicly-traded companies are directly involved, and many of the operators appear to be small outfits with opaque ownership.
That reality complicates a precise analysis. But based on my research for Narus Advisors / Eilers & Krejcik Gaming (involving a mix of acquired data, channel checks, and a healthy amount of speculative modeling), I feel confident making the following observations:
*Skin betting is far and away the most popular way to bet within the esports community.
*The total handle across all skin betting sites – based – was on pace to exceed $7bn in 2016 prior to Valve’s crackdown.Why it works
A few key attributes of skin betting help to explain its popularity:
*Low friction: For the typical gamer, signing up for a skin betting site and placing a bet is a matter of a handful of clicks. The games are quick and generally have no learning curve.
*Abstraction: The use of skins instead of cash is akin to the replacement of cash with chips in the casino, creating a level of abstraction that likely increases the typical willingness to wager.
*Compelling value proposition: Many players might regard unused skins as having lower value than they actually do, and the chance to parlay those items into the acquisition of new (often random) assortments of skins can similarly be overvalued. That creates the perception of a value gap that allows players to justify wagering when they know it’s a long term losing bet (e.g., a lottery with a rake).
*Low barrier to entry: Skin betting sites are often hyper-simple games, making it low-cost for a new operator to enter the market.
*Highly social product: Videos of skin betting – especially massive wins – are popular on platforms like YouTube and Twitch. Streams of skin betting sessions are a common sight, and streaming platforms are often a significant source of traffic for skin betting sites.Potential challenges
While the growth of skin betting has been impressive, there are material questions surrounding the near-term future for the industry.
*Lack of regulation: The skin betting space is effectively unregulated. Such spaces have typically run into significant issues with fraud, or run afoul of key stakeholders (media, lawmakers, etc).
*Legal ambiguity: The question of the legality of skin betting remains an open one. The example of daily fantasy sports is instructive when considering possible trajectories for a wagering product that attempts to operate outside of the legal / regulatory framework for gambling in the United States.
*Saturation: There are dozens and dozens of operators, a landscape that is splitting revenue and liquidity. Compressing revenue and liquidity would likely result in a whole greater than the sum, especially for jackpot products.
*Lack of product innovation: The simplicity of the product may well be an asset. But it’s unclear whether leading skin betting sites have the capacity or interest in developing additional iterations to drive additional interest.
*Lack of supporting structure: The small-scale nature of many skin betting sites also means that ancillary functions – marketing, affiliate programs, customer service, and so on – are undeveloped, a reality that may depress consumer interest.
*Dependence on Valve: The entire product is built on the back of the Steam marketplace. If Valve were to take a dim view of skin betting, the ability of skin betting to sites to accept and pay out skins would be dramatically diminished.Esportsbook betting
Esportsbook betting sits somewhere between fantasy esports and skin betting in terms of size and prominence in the market, but arguably has the greatest upside in the medium-term of any wagering product focused in or around esports.What it is
Simply put, esportsbook betting is the traditional sports betting model applied to esports. Instead of wagering on Premier League or NBA games, participants wager on outcomes of esports events, such as the recent CS:GO major in Columbus or the LoL Spring Championships at Mandalay Bay.
This kind of betting takes place primarily online, although we should expect the emergence of land-based esportsbook betting options before too long.
The companies offering sports betting on esports are a mix of traditional online bookmakers expanding into esports (e.g., betway, bet365, Pinnacle) and newer sites that are focused primarily or exclusively on offering esports wagers (e.g., Unikrn).How big is it?
Our current estimates call for roughly $649mm in total handle for esportsbook betting in 2016.
That’s a number that towers over expected handle for fantasy esports, but sits well below the expected aggregate handle across all genres of skin betting sites.
There are a few caveats attached to that projection, most notably that it only addresses betting that takes place at online sportsbooks licensed in known regulatory jurisdictions. As a result, the number is likely a material factor below the actual handle that would result were one able to sum the regulated activity and the grey-to-black market activity.
Adoption of esports among major regulated online bookmakers has been rapid and comprehensive. To that point: In 2012, virtually no major bookmakers outside of Pinnacle offered esports odds; today, virtually all major bookmakers offer some esports action, although the quantity of fixtures varies dramatically from site to site.Why it works
I expect rapid growth for esportsbook betting to kick in as we approach 2020. There’s an extensive case behind that assertion, but the key points look like this:
*Just another sport: Once the challenges of data and pricing are solved (more on those below), there’s little that sportsbooks will have to do on the platform side to embrace esports. The vast majority of systems and structures that underpin the multi-billion dollar sports betting industry will cross-apply relatively neatly to esports.
*Attractive audience: The core esports enthusiast is an attractive customer for the typical sportsbook: Younger (think late twenties to early thirties) with disposable income (gaming is far from a cheap hobby) and a proven propensity to gamble. The appeal of that audience will likely drive sportsbooks to invest heavily in esportsbook product and marketing in an attempt to beat the competition in the race for a much-desired demographic.
*Cross-sell potential: While it’s still early days, my conversations with traditional online gambling sites that are offering esports indicate that there’s a greater cross-sell potential to stick-and-ball sports betting and casino play than one might imagine. That may be a fluke or a function of early adopters, but if the trend holds and esports customer prove to be not only potentially valuable customers at some point in the future, but actually valuable customers in the near-term, we will see a massive push across several operators to establish a prominent place position in the vertical.Potential challenges
*The data problem: The lack of availability of reliable, robust data from esports matches across a wide swath of titles is definitely dampening the potential of esportsbook betting. Companies such as Sportradar and BetGenius have recently rolled out partial solutions on the data side, but the industry will need these solutions to evolve and expand in order for the full potential of esports betting to be realized.
*Pricing is a challenge: While some sharp bettors can beat pricing on traditional sports like football and baseball, the skill of correctly pricing a wide range of bets for such sports is a relatively established one (and one that is frequently packaged as a data stream of pre-priced bets that operators can simply pipe into their platform). But the same cannot be said for esports betting, where there simply isn’t a deep pool of available talent for pricing even the simplest bets (e.g., match outcomes)
*Developer ambivalence: The relationship between gambling and game developers is a complicated one. It’s also a dynamic relationship that continues to evolve on a week-to-week basis. But, as things currently stand, the majority of major game developers appear content with keeping gambling at arms-length, an attitude that exacerbates the data and pricing problems described above while limiting endemic exposure opportunities for sports betting sites that offer esports.Fantasy esports
Fantasy esports – often abbreviated as DFeS – is one of the smaller branches of the esports betting industry.
While ad hoc and free-to-play versions of fantasy esports have been available for quite some time, the ascendance of fantasy esports kicked off in early 2015 as the genre rode the wave of interest and enthusiasm around daily fantasy sports.What it is
Fantasy esports is broadly similar to traditional fantasy sports.
Participants create a lineup of esports pros competing in a given event or slate of events (salary cap model is most prevalent) and then that virtual lineup receives points based on how the real-world pros perform. The lineup that scores the highest wins the fantasy competition.How big is it?
Relatively small, at least when compared to skin betting or cash betting on esports. Right now there are a handful of primary sites for fantasy esports play:
*DraftKings (offers esports alongside traditional sports)
*EsportsPools (fantasy esports and additional games)
The two initial leaders in the vertical – AlphaDraft and Vulcun – both shuttered in 2016.
The stakes involved tend to be lower than on traditional DFS site like FanDuel.
Overall, the annual handle for fantasy esports is likely described in terms of millions to tens of millions of dollars, as opposed to the hundreds of millions used to characterize cash betting and the billions involved in skin wagering.Why it works
While the genre is relatively small, I believe there is a long-term place for fantasy esports betting in the broader esports betting landscape:
*Engagement: Fantasy esports is a unique product that speaks to an audience looking for greater involvement than a simple sports bet can offer. Fantasy esports competitions give players a chance to dive into deep analysis (although such analysis is certainly also possible with sports betting) and to engage with their favorite players on a unique level.
*Player vs player: Fantasy sports is peer-to-peer wagering, while other popular forms of esports betting are typically player-vs-house.
*Safe entry point: Fantasy sports are a familiar, innocuous template that may serve as a palatable entry point for developers and brands that want to engage fans via wagering, but who are concerned about the cultural associations surrounding sports betting.
*Deep data: esports is a data-driven product, and fantasy sports products tend to thrive in contexts with robust data availability.Potential challenges
The size of the place that fantasy esports occupies in the landscape for esports betting could vary based on a number of factors:
*Legal challenges: Daily fantasy sports is facing numerous challenges in a variety of states. While state lawmakers are typically not concerned directly with fantasy esports, whatever happens to DFS effectively trickles down to fantasy esports as well. We could see the fantasy esports market shrink and more states challenge the legality of DFS or pass bills that make doing business too costly for fantasy esports operators.
*Liquidity challenges: While big prize pools aren’t the only thing that drives a product like fantasy esports, they certainly help. And having enough players participating to ensure that there’s a rich choice of contests for all players is certainly a critical need for any fantasy esports site. But as the genre lags behind other formats, we may see liquidity drop to a point where growing the product becomes a real challenge.
*Lack of competition: As mentioned above, there are only a handful of sites offering fantasy esports. It’s possible that the limited competition could stifle innovation, product development, and promotional / marketing outlay – all things that are arguably necessary if the broader genre of fantasy esports is to thrive.Understanding common esports betting odds and how they work
Esports betting is one of the fastest-emerging betting markets in the world today.
There is a growing global market for esports and as these games and the individuals that play them gain more fame across the globe, so the market for betting on the outcome of the top esports matchups also grows in size and scope.
For someone who perhaps took their first steps into the realm of online betting by wagering on sports, it can seem a large shift in culture to effectively be betting on the outcome of a computer game between two individuals or teams of competitors.
In truth though, the difference when it comes to betting on esports compared to sports is generally very small (we’ll get more into the divergent points below) and is no different to the distinctions you would find betting on football versus baseball.
Some bets are universal to esports betting and sports betting, while some bets are entirely contextual based on the game itself.
One of the most common bets you can find on esports betting, as well as sports betting, are money line bets. Indeed, when it comes to esports betting, these are arguably the most popular type of bets placed on esports.
So how can you read money line bets and how do they work when it comes to esports? Let’s take a closer look and find out.How to read money lines
It should be noted here that money line bets do differ from country to country and in this article, we are focusing on the money line bets you can find on esports in the UK, with providers such as Bet365 Sport.
A money line bet is simply a wager on which of the two teams competing in the esports event will win. The shorter the esports betting odds of a team, the greater their chances of winning (in the bookmakers’ view), while the longer the odds of a team, the less chance they have of achieving victory.
So for example, if Samsung Galaxy are 7/4 to win their match against Rox Tigers who are 2/5, Rox Tigers are the clear favourites to win.
Rather than use the term money line, lots of UK esports bookmakers will either have a match result, or match result handicap market instead – the difference between the two being that on the second a handicap is applied to each team to bring the odds of each selection closer to even.
For example, in the example above Samsung Galaxy may be given a +1.5 map handicap, while Rox Tigers may be given a -1.5 map handicap, and the odds on each team with their handicap applied is then adjusted.
In the UK, money lines are predominantly used on US sports betting, but occasionally you can see the term used for esports. Regardless of the terms used, these are the most popular bets on esports you can place.Do all esports betting sites offer the same lines?
The first thing to note here is that esports betting is still very much an emerging market and as such, many esportsbooks are offering an increasingly wide number of bets as they become more familiar with betting on these events.
The most common bets are available across almost every esport, including money line betting outlined above. However when you get down to more the context-specific bets that relate to a particular esport or tournament, then the bets offered from esportsbooks do vary considerably.
What you will tend to find is that specialist esports betting sites will likely offer a wider choice of markets and lines than non-specialist, however there are an increasing number of sites (such as Pinnacle, Betway and SkyBet) who are offering an extensive range of esports betting lines as the specialist esports betting sites.Why does it matter which sportsbook I use to place a bet?
It is important to remember that esports betting should, to a punter
https://diarynote-jp.indered.space
The market for gambling on esports remains small compared to other, more established, verticals, but esports gambling nonetheless represents one of the most dynamic verticals within the global gambling industry.
The current paper provides a historical overview of esports betting and skin gambling globally, drawing on the limited research literature available, including academic journals, government publications, conference presentations, and media reports. Topics briefly covered in the review include esports, skins, history of the gambling products. Esports betting at GG.BET. Gaming in general and esports in particular are rapidly gaining worldwide popularity, and more and more people become interested in betting on competitive video games. Since GG.Bet’s inception in 2016, esports betting has been our priority – this allowed us to develop a website with a wide range of games to bet on. Most Popular Esports Titles to Bet On Esports betting sites offer a multitude of titles to choose from. The most popular ones come from FPS (first-person shooter) and MOBA (multiplayer online battle arena) genres. These top esports titles are CSGO, Rainbow Six, LoL, and Dota 2. The Esports betting types are not that different from any other sports betting, with a few small differences in the names of the bets thanks to the diverse terminology. You can still bet on the Match Winner or the Tournament Winner, and the name of the bet is the same as in any other sport.
Learn more about esports betting with our comprehensive guide to the intersection of esports and wagering below.Esports gambling research
Get a stronger grasp on the fundamentals of esports and betting with three unique pieces of research, each focusing on different aspects of the industry:
*Esports And Gambling: Where’s The Action?Esports betting sites
Below are select reviews of major bookmakers that offer esports markets:The basics of esports bettingSkin betting
Skin betting – also referred to as item betting – is more of a genre of gambling products as opposed to a unique product.
Our research suggests that skin betting is far and away the most popular way for esports enthusiasts to bet, but the murky nature of the industry complicates precise analysis of market size – and also raises questions regarding the long-term viability of the industry.What it is
Skin betting is effectively identical to “traditional” gambling (e.g., the type that happens in a Vegas resort or at an online casino like Bet365), save one key difference: instead of betting using cash, players bet using in-game items from Counter-Strike: Global Offensive (CS:GO) and Defense of the Ancients 2 (Dota 2).
The in-game items are generally items that can be used to change the appearance of your game character or items, hence the term “skins.”
Following that swap – skins as the underlying currency instead of cash – skin betting is broadly indistinguishable from traditional gambling. Players bet skins on things like:
*Esports matches
*Coin flip games
*Lotteries
*Casino games like blackjack and rouletteHow big is it?
There is low visibility into the skin betting vertical. Very few, if any, publicly-traded companies are directly involved, and many of the operators appear to be small outfits with opaque ownership.
That reality complicates a precise analysis. But based on my research for Narus Advisors / Eilers & Krejcik Gaming (involving a mix of acquired data, channel checks, and a healthy amount of speculative modeling), I feel confident making the following observations:
*Skin betting is far and away the most popular way to bet within the esports community.
*The total handle across all skin betting sites – based – was on pace to exceed $7bn in 2016 prior to Valve’s crackdown.Why it works
A few key attributes of skin betting help to explain its popularity:
*Low friction: For the typical gamer, signing up for a skin betting site and placing a bet is a matter of a handful of clicks. The games are quick and generally have no learning curve.
*Abstraction: The use of skins instead of cash is akin to the replacement of cash with chips in the casino, creating a level of abstraction that likely increases the typical willingness to wager.
*Compelling value proposition: Many players might regard unused skins as having lower value than they actually do, and the chance to parlay those items into the acquisition of new (often random) assortments of skins can similarly be overvalued. That creates the perception of a value gap that allows players to justify wagering when they know it’s a long term losing bet (e.g., a lottery with a rake).
*Low barrier to entry: Skin betting sites are often hyper-simple games, making it low-cost for a new operator to enter the market.
*Highly social product: Videos of skin betting – especially massive wins – are popular on platforms like YouTube and Twitch. Streams of skin betting sessions are a common sight, and streaming platforms are often a significant source of traffic for skin betting sites.Potential challenges
While the growth of skin betting has been impressive, there are material questions surrounding the near-term future for the industry.
*Lack of regulation: The skin betting space is effectively unregulated. Such spaces have typically run into significant issues with fraud, or run afoul of key stakeholders (media, lawmakers, etc).
*Legal ambiguity: The question of the legality of skin betting remains an open one. The example of daily fantasy sports is instructive when considering possible trajectories for a wagering product that attempts to operate outside of the legal / regulatory framework for gambling in the United States.
*Saturation: There are dozens and dozens of operators, a landscape that is splitting revenue and liquidity. Compressing revenue and liquidity would likely result in a whole greater than the sum, especially for jackpot products.
*Lack of product innovation: The simplicity of the product may well be an asset. But it’s unclear whether leading skin betting sites have the capacity or interest in developing additional iterations to drive additional interest.
*Lack of supporting structure: The small-scale nature of many skin betting sites also means that ancillary functions – marketing, affiliate programs, customer service, and so on – are undeveloped, a reality that may depress consumer interest.
*Dependence on Valve: The entire product is built on the back of the Steam marketplace. If Valve were to take a dim view of skin betting, the ability of skin betting to sites to accept and pay out skins would be dramatically diminished.Esportsbook betting
Esportsbook betting sits somewhere between fantasy esports and skin betting in terms of size and prominence in the market, but arguably has the greatest upside in the medium-term of any wagering product focused in or around esports.What it is
Simply put, esportsbook betting is the traditional sports betting model applied to esports. Instead of wagering on Premier League or NBA games, participants wager on outcomes of esports events, such as the recent CS:GO major in Columbus or the LoL Spring Championships at Mandalay Bay.
This kind of betting takes place primarily online, although we should expect the emergence of land-based esportsbook betting options before too long.
The companies offering sports betting on esports are a mix of traditional online bookmakers expanding into esports (e.g., betway, bet365, Pinnacle) and newer sites that are focused primarily or exclusively on offering esports wagers (e.g., Unikrn).How big is it?
Our current estimates call for roughly $649mm in total handle for esportsbook betting in 2016.
That’s a number that towers over expected handle for fantasy esports, but sits well below the expected aggregate handle across all genres of skin betting sites.
There are a few caveats attached to that projection, most notably that it only addresses betting that takes place at online sportsbooks licensed in known regulatory jurisdictions. As a result, the number is likely a material factor below the actual handle that would result were one able to sum the regulated activity and the grey-to-black market activity.
Adoption of esports among major regulated online bookmakers has been rapid and comprehensive. To that point: In 2012, virtually no major bookmakers outside of Pinnacle offered esports odds; today, virtually all major bookmakers offer some esports action, although the quantity of fixtures varies dramatically from site to site.Why it works
I expect rapid growth for esportsbook betting to kick in as we approach 2020. There’s an extensive case behind that assertion, but the key points look like this:
*Just another sport: Once the challenges of data and pricing are solved (more on those below), there’s little that sportsbooks will have to do on the platform side to embrace esports. The vast majority of systems and structures that underpin the multi-billion dollar sports betting industry will cross-apply relatively neatly to esports.
*Attractive audience: The core esports enthusiast is an attractive customer for the typical sportsbook: Younger (think late twenties to early thirties) with disposable income (gaming is far from a cheap hobby) and a proven propensity to gamble. The appeal of that audience will likely drive sportsbooks to invest heavily in esportsbook product and marketing in an attempt to beat the competition in the race for a much-desired demographic.
*Cross-sell potential: While it’s still early days, my conversations with traditional online gambling sites that are offering esports indicate that there’s a greater cross-sell potential to stick-and-ball sports betting and casino play than one might imagine. That may be a fluke or a function of early adopters, but if the trend holds and esports customer prove to be not only potentially valuable customers at some point in the future, but actually valuable customers in the near-term, we will see a massive push across several operators to establish a prominent place position in the vertical.Potential challenges
*The data problem: The lack of availability of reliable, robust data from esports matches across a wide swath of titles is definitely dampening the potential of esportsbook betting. Companies such as Sportradar and BetGenius have recently rolled out partial solutions on the data side, but the industry will need these solutions to evolve and expand in order for the full potential of esports betting to be realized.
*Pricing is a challenge: While some sharp bettors can beat pricing on traditional sports like football and baseball, the skill of correctly pricing a wide range of bets for such sports is a relatively established one (and one that is frequently packaged as a data stream of pre-priced bets that operators can simply pipe into their platform). But the same cannot be said for esports betting, where there simply isn’t a deep pool of available talent for pricing even the simplest bets (e.g., match outcomes)
*Developer ambivalence: The relationship between gambling and game developers is a complicated one. It’s also a dynamic relationship that continues to evolve on a week-to-week basis. But, as things currently stand, the majority of major game developers appear content with keeping gambling at arms-length, an attitude that exacerbates the data and pricing problems described above while limiting endemic exposure opportunities for sports betting sites that offer esports.Fantasy esports
Fantasy esports – often abbreviated as DFeS – is one of the smaller branches of the esports betting industry.
While ad hoc and free-to-play versions of fantasy esports have been available for quite some time, the ascendance of fantasy esports kicked off in early 2015 as the genre rode the wave of interest and enthusiasm around daily fantasy sports.What it is
Fantasy esports is broadly similar to traditional fantasy sports.
Participants create a lineup of esports pros competing in a given event or slate of events (salary cap model is most prevalent) and then that virtual lineup receives points based on how the real-world pros perform. The lineup that scores the highest wins the fantasy competition.How big is it?
Relatively small, at least when compared to skin betting or cash betting on esports. Right now there are a handful of primary sites for fantasy esports play:
*DraftKings (offers esports alongside traditional sports)
*EsportsPools (fantasy esports and additional games)
The two initial leaders in the vertical – AlphaDraft and Vulcun – both shuttered in 2016.
The stakes involved tend to be lower than on traditional DFS site like FanDuel.
Overall, the annual handle for fantasy esports is likely described in terms of millions to tens of millions of dollars, as opposed to the hundreds of millions used to characterize cash betting and the billions involved in skin wagering.Why it works
While the genre is relatively small, I believe there is a long-term place for fantasy esports betting in the broader esports betting landscape:
*Engagement: Fantasy esports is a unique product that speaks to an audience looking for greater involvement than a simple sports bet can offer. Fantasy esports competitions give players a chance to dive into deep analysis (although such analysis is certainly also possible with sports betting) and to engage with their favorite players on a unique level.
*Player vs player: Fantasy sports is peer-to-peer wagering, while other popular forms of esports betting are typically player-vs-house.
*Safe entry point: Fantasy sports are a familiar, innocuous template that may serve as a palatable entry point for developers and brands that want to engage fans via wagering, but who are concerned about the cultural associations surrounding sports betting.
*Deep data: esports is a data-driven product, and fantasy sports products tend to thrive in contexts with robust data availability.Potential challenges
The size of the place that fantasy esports occupies in the landscape for esports betting could vary based on a number of factors:
*Legal challenges: Daily fantasy sports is facing numerous challenges in a variety of states. While state lawmakers are typically not concerned directly with fantasy esports, whatever happens to DFS effectively trickles down to fantasy esports as well. We could see the fantasy esports market shrink and more states challenge the legality of DFS or pass bills that make doing business too costly for fantasy esports operators.
*Liquidity challenges: While big prize pools aren’t the only thing that drives a product like fantasy esports, they certainly help. And having enough players participating to ensure that there’s a rich choice of contests for all players is certainly a critical need for any fantasy esports site. But as the genre lags behind other formats, we may see liquidity drop to a point where growing the product becomes a real challenge.
*Lack of competition: As mentioned above, there are only a handful of sites offering fantasy esports. It’s possible that the limited competition could stifle innovation, product development, and promotional / marketing outlay – all things that are arguably necessary if the broader genre of fantasy esports is to thrive.Understanding common esports betting odds and how they work
Esports betting is one of the fastest-emerging betting markets in the world today.
There is a growing global market for esports and as these games and the individuals that play them gain more fame across the globe, so the market for betting on the outcome of the top esports matchups also grows in size and scope.
For someone who perhaps took their first steps into the realm of online betting by wagering on sports, it can seem a large shift in culture to effectively be betting on the outcome of a computer game between two individuals or teams of competitors.
In truth though, the difference when it comes to betting on esports compared to sports is generally very small (we’ll get more into the divergent points below) and is no different to the distinctions you would find betting on football versus baseball.
Some bets are universal to esports betting and sports betting, while some bets are entirely contextual based on the game itself.
One of the most common bets you can find on esports betting, as well as sports betting, are money line bets. Indeed, when it comes to esports betting, these are arguably the most popular type of bets placed on esports.
So how can you read money line bets and how do they work when it comes to esports? Let’s take a closer look and find out.How to read money lines
It should be noted here that money line bets do differ from country to country and in this article, we are focusing on the money line bets you can find on esports in the UK, with providers such as Bet365 Sport.
A money line bet is simply a wager on which of the two teams competing in the esports event will win. The shorter the esports betting odds of a team, the greater their chances of winning (in the bookmakers’ view), while the longer the odds of a team, the less chance they have of achieving victory.
So for example, if Samsung Galaxy are 7/4 to win their match against Rox Tigers who are 2/5, Rox Tigers are the clear favourites to win.
Rather than use the term money line, lots of UK esports bookmakers will either have a match result, or match result handicap market instead – the difference between the two being that on the second a handicap is applied to each team to bring the odds of each selection closer to even.
For example, in the example above Samsung Galaxy may be given a +1.5 map handicap, while Rox Tigers may be given a -1.5 map handicap, and the odds on each team with their handicap applied is then adjusted.
In the UK, money lines are predominantly used on US sports betting, but occasionally you can see the term used for esports. Regardless of the terms used, these are the most popular bets on esports you can place.Do all esports betting sites offer the same lines?
The first thing to note here is that esports betting is still very much an emerging market and as such, many esportsbooks are offering an increasingly wide number of bets as they become more familiar with betting on these events.
The most common bets are available across almost every esport, including money line betting outlined above. However when you get down to more the context-specific bets that relate to a particular esport or tournament, then the bets offered from esportsbooks do vary considerably.
What you will tend to find is that specialist esports betting sites will likely offer a wider choice of markets and lines than non-specialist, however there are an increasing number of sites (such as Pinnacle, Betway and SkyBet) who are offering an extensive range of esports betting lines as the specialist esports betting sites.Why does it matter which sportsbook I use to place a bet?
It is important to remember that esports betting should, to a punter
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